1.17.19 – CEPro
Omaha, Neb.-based Echo Systems has turned its sales pitch into an ‘art form,’ leveraging a design-heavy showroom and converting skeptical clients into customers.
THEY SAY A PICTURE is worth a thousand words. It couldn’t be truer than in the home systems integration business. Prospective clients, many of whom are often home technology newbies, respond better to the notion of distributed A/V, automation, architectural lighting control, and other smart-home elements when they can see the solutions in action, preferably in a realistic home environment. It’s the reason dealer showrooms exist.