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Survival Skills: Learning to Compete With the DIY Goliaths

The innovation from large organizations entering the security market is going to push the entirety of the security industry to further evolve. (Image: pict rider/stock.adobe.com) 8.20.21 – SSI- Alison Forsythe  The industry is fast changing thanks to large...

How to Calculate the Lifetime Value (LTV) of a Customer

(Image: Andrey Popov/stock.adobe.com) 8.19.21 – SSI -Scott MacDougal  There are a few key numbers that are extremely valuable to know as owners plan and make investment decisions. One of those is the “lifetime value of a customer” or LTV. It’s pretty simple...

Big Idea of the Month: Inside the Selling Process

(Image: sebra/stock.adobe.com) 8.19.21 – SSI – Ron Davis  Go inside the selling process experienced by Doug Wilson, a former Minneapolis alarm dealer who decided it was time to exit the industry. Some days I feel my life is like a country-western...

Why Multidwelling Units Are Expanding the Smart Home Market

Research by Parks Associates shows that 43% of MDU residents owned smart home devices in 2020, compared to 30% in 2019. (Image: ah_fotobox/stock.adobe.com) 8.18.21 – SSI – Mark Vena  Like a standalone smart home, individual residences can be “personalized”...

When is an Active Fire Watch required?

8.17.21 – Diving Daily Active Fire Watch is often misunderstood and therefore considered to be one of the most underrated fire protection techniques. But to be honest, one of the easiest ways to ensure property security is only organized by a fire protection...