301.519.9237 exdirector@nesaus.org

The Future of Attendance is “Real Time Optional”

8.18.21 – CI- Alyssa Borelli  Real-time optional saves time so you’re not being held captive in an hour-long video conference where you can’t look away. I’ll admit, I’ll sign up for virtual webinars with no intention of attending on the scheduled date. I’ll wait...

Survival Skills: Learning to Compete With the DIY Goliaths

The innovation from large organizations entering the security market is going to push the entirety of the security industry to further evolve. (Image: pict rider/stock.adobe.com) 8.20.21 – SSI- Alison Forsythe  The industry is fast changing thanks to large...

How to Calculate the Lifetime Value (LTV) of a Customer

(Image: Andrey Popov/stock.adobe.com) 8.19.21 – SSI -Scott MacDougal  There are a few key numbers that are extremely valuable to know as owners plan and make investment decisions. One of those is the “lifetime value of a customer” or LTV. It’s pretty simple...

Big Idea of the Month: Inside the Selling Process

(Image: sebra/stock.adobe.com) 8.19.21 – SSI – Ron Davis  Go inside the selling process experienced by Doug Wilson, a former Minneapolis alarm dealer who decided it was time to exit the industry. Some days I feel my life is like a country-western...

Why Multidwelling Units Are Expanding the Smart Home Market

Research by Parks Associates shows that 43% of MDU residents owned smart home devices in 2020, compared to 30% in 2019. (Image: ah_fotobox/stock.adobe.com) 8.18.21 – SSI – Mark Vena  Like a standalone smart home, individual residences can be “personalized”...