3.3.21 – SSI
ADT’s recent moves suggest a continued focus on professional installation as COVID-19 restrictions begin to lift, however, 45% of consumers report purchasing their security system through the retail
As households seek to avoid the risk of infection, COVID-19 has hastened the transition to self-installation with Parks Associates research in Q2 2020 finding that 30% of consumers are hesitant to have an installer in their home. At the same time, 39% of security system “intenders” report that they will choose professional installation when they do acquire a security system.