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4.11.24 – Open Forum – Mark Henricks

Calculating net income shows how much remains of total revenue after subtracting total expenses for a certain timeframe. Net income can go by other names, including net profit, net earnings, and the bottom line. 

Knowing how to calculate net income and interpret the result can be essential for making decisions that improve your business’s financial situation. This metric can show how much remains of total revenue after subtracting total expenses for a certain timeframe.

Though it may sound simple, the net income formula can be a source of potent and pervasive business management insight. Getting a firm handle on net income can work like a powerful spotlight, illuminating a broad range of strategic options for big-picture goals – from lowering costs to fueling growth. 

Demystifying Net Income

Net income can go by other names, including net profit, net earnings, and the bottom line. Whatever the label, coming up with it starts by tallying all business revenue earned from sales, investments, and other income streams over a defined stretch of time. Next, it calls for subtracting total expenses such as operating costs, interest payments on debts, and depreciation. 

What remains is either a net profit or a net loss. A positive number signals the business earns more than it spends. This can supply the confidence to maintain or expand the scale of operations.

Alternatively, negative net income can be a red light indicating costs are outweighing sales. Left unaddressed, negative earnings can strangle cash flow. When net income goes negative, it can be a sign to prune expenses or move to generate more sales until business gets back to normal.

Net Income Formula Explained

Net income reflects the relationship between two numbers: total revenue taken in and total expenses accrued. The formula looks like this:

Total revenue – total expenses = net income

Another essential consideration is the time period. Net income invariably is calculated for a defined stretch of time, which could be yearly, quarterly, monthly, or another interval.

For example, consider a company that designs and manufactures wood-fired pizza ovens for food trucks. The company’s monthly revenue is $100,000 from oven sales.

On the expense side, the major item is wages and salaries at $35,000, covering a small team of technicians assembling and shipping the ovens and a shop manager overseeing operations. Another $25,000 buys raw materials like sheet metal and fire bricks. Factory rent and utilities come to $15,000. There’s a $2,000 interest payment on loans for new drilling and bending machinery.

The company would add up expenses first:

$35,000 labor cost

+  $25,000 materials and components

+ $15,000 rent and utilities

+ $2,000 loan interest

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= $77,000

Now the net income calculation looks like this:

$100,000 total revenue – $77,000 total expenses = $23,000 net income

Calculating and comparing monthly net income figures may reveal seasonal or other trends that can boost profitability. It could also help reveal red flags. For example, food truck pizza oven sales may spike as mobile food vendors gear up for outdoor events in the summer. At the same time, rising regional employment levels can cause labor costs to soar. Leaders can evaluate patterns in net income to see the combined effects of forces like these and plan to adjust their efforts effectively.

Calculating Net Income in Accounting

The basic net income formula probably seems elementary, but accurately aggregating all the inputs of total real-world revenue and expenses streams can be easier said than done. The timing of when income or costs hit the books, for example, is one factor that can make a big difference in net income formula accounting.

A typical small business accounting system uses the accrual approach. This method logs revenue when a customer receives goods or services, even if cash payment has not yet been collected. Accrual accounting aims to accurately match economic activity to the time period.

NET INCOME CAN WORK LIKE A POWERFUL SPOTLIGHT, ILLUMINATING A BROAD RANGE OF STRATEGIC OPTIONS FOR BIG-PICTURE GOALS – FROM LOWERING COSTS TO FUELING GROWTH.

Likewise, accrual methods record expenses when incurred. So an order for inventory or supplies gets entered when the order is sent to the vendor, although no cash has yet changed hands. The transaction impacts that time period’s profitability, regardless of whether the invoice is paid or remains outstanding.

With that in mind, meticulous record-keeping can be key to generating an accurate net income figure. For example, if in April the pizza oven business uses store credit to purchase a $1,500 motorized pallet jack for its warehouse, it impacts net income immediately for April, not months later when installment payments begin going to the financing company. Without properly accounting for entries like this, expenses could be understated and the net income figure misleading.

Extracting Net Income from Balance Sheets

The numbers for calculating net income, as well as the net income figure itself, can appear in the business’s income statement. A second major financial document, the balance sheet, does not display net income as a distinct line item. But the current year’s net profit or net loss still feeds into and alters the equity portion of balance sheets.

Specifically, the retained earnings or owner’s equity line items incorporate the latest earnings that either increase or deplete the business equity from year to year. By checking historical balance sheets, an owner or manager can see whether profits consistently expand over time or perhaps stall out when profitability plateaus or market downturns suppress demand.

Mastering Net Income for Business Success

Annual net income totals can be essential for managing the books. But aggregated full-year earnings alone may not provide the real-time visibility needed to steer current business operations. Moreover, certain industries can benefit tremendously from taking a more granular view of net earnings.

A classic example is a landscaping firm that generates a lopsided amount of revenue during spring and summer. Bottom line profit likewise seesaws up or down depending on the season. In this situation, savvy leaders aim to optimize cost and pricing based on the calendar, using tactics such as adjusting staffing and offering promotions.

For any business that doesn’t have perfectly smooth demand, monitoring net income quarterly, monthly, or even weekly can be useful. Timely earnings transparency better equips owners to connect immediate staffing, inventory, and capital purchase decisions to their effects on current income.

Applying Net Income Insights for Growth

Net income measurement can be crucial for businesses that want sharp insight into operational strengths, deficiencies, and opportunities. But it’s just one accounting metric. Further comparing net income alongside gross profit ratios, for instance, supplies benchmarks for gauging a company’s efficiency at transforming labor and materials into products sold to customers.

It also can be useful to project future desired profitability ratios. This can help set up forward-looking performance targets, allowing leaders to actively manage operations toward strategic goals and measure progress.

The Takeaway

Getting familiar with net income can be one step toward developing robust financial intelligence. Learning other financial metrics can help. The income statement, for instance, illuminates profitability for a set time period. The balance sheet reports a different view consisting of snapshots of assets and obligations at singular moments. Developing an understanding of the roles and applications of these business statements can be vital for crafting successful management tactics. Learning to see with the lenses of both balance sheets and income statements can be a major step toward complete financial comprehension, smarter planning, and lasting success.